Leopard, the ancient meaning of the long ridged beast that specializes in taking one thing at a time, is recorded in the ancient texts “The Classic of Mountains and Seas” and “The Bible” as symbolizing tenacity, robustness, keenness, agility and speed.
Since the creation of 1988, Winpard brand adhering to the leopard tenacity, focus on the spirit, elegance, spirit, wisdom of the qualities of the brand culture, continue to accumulate, and march forward.
The brand integrates the tenacious and dedicated spirit of the leopard into the demand excavation and material selection to create the quality of craftsmanship; implants the leopard’s elegant and robust form aesthetics into the product design and shapes the exquisite appearance; and carries the leopard’s wisdom, agility and sensitivity through the research and development of the product structure and functions, exploring the concept of product innovation with both quality and science and technology.
The logo of Winpard depicts “the side of the leopard” and “the posture of the open mouth”, the shape is square, the open mouth is round, the combination of square and round, rhythmic, rigid and flexible, the structure is concise and complete, showing the atmosphere.
In the midst of the rules, there are also changes in the flow; lines from straight lines to curved lines, not sticking to a pattern, symbolizing that the brand follows the scientific norms and develops steadily, but at the same time has the flexibility of tolerance and changes in response to the times.
The Chinese and English characters symbolize “Leopard of Success, Leopard of Victory”. The squareness contains roundness, which is more affinity. The overall combination is neat and dynamic, with a sense of tension and relaxation, catering to the needs of the times.
The image system embodies the brand’s style qualities of modernity, high quality and fashionable life, and combines with the spirit of the leopard to highly interpret the Winpard brand.